Times Square advertising sales
$175K in pipeline for premium Times Square advertising
Maximum Media used Mailscale to reach more brands and create interest in high-visibility Times Square inventory.
“If we can get more leads, think about how many more deals we can do.”
Krystalee Crevier
Founder and CEO, Maximum Media
$175K
Pipeline
10+
Confirmed lifetime positive responses
$17.5K
Minimum regular package value
The company
About Maximum Media
Maximum Media and PR sells high-visibility advertising opportunities, including Times Square campaigns for brands seeking major public exposure.
The challenge
A premium offer depended on manual prospecting
A small sales team was responsible for finding leads, starting conversations, and following up while also managing active client work.
Krystalee wanted a faster way to reach qualified brands without relying on LinkedIn prospecting or one-off manual outreach.
“If we can get more leads and emails getting into inboxes, then just think about how much more deals we can do.
Krystalee Crevier
Founder and CEO, Maximum Media
The solution
Targeted outreach for premium Times Square placements
Mailscale helped the team define its audience, build outbound campaigns, refine the sales message, and send at a scale the internal team could not manage manually.
The results
A small opportunity set represented six figures in pipeline
Using the minimum package value, 10 opportunities represented $175,000 in calculated pipeline. The potential upside was higher for seasonal placements, including a quoted $89,960 fourth-quarter package.
“For four weeks, $17,500 minimum on a regular.
“For October 12th to January 3rd, we are asking $89,960.
Why this matters
High-ticket offers do not need a huge buyer pool
Mailscale helped Maximum Media reach more relevant brands while reducing the manual work behind prospecting.
“If we can get more leads, think about how many more deals we can do.”
Krystalee Crevier
Founder and CEO, Maximum Media
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