Website visitor identification software
$300K-$450K in estimated pipeline for a high-ticket B2B offer
Intentify used Mailscale to create interested sales conversations for an offer with a stated value of $20,000-$30,000 per sale.
“15 people have given me a positive reply.”
JGJeff Goldstein
Founder, Intentify
$300K-$450K
Estimated pipeline from sales conversations
15
Customer-reported positive responses
$20K-$30K
Stated value per B2B sale
The company
About Intentify
Intentify, now presented through Upsource Data, helps companies identify website visitors and reconnect with buyers while interest is still high.
The challenge
A valuable offer needed more relevant prospects to respond
One sale could be worth tens of thousands of dollars, but the business had struggled with campaigns that produced almost no positive engagement.
Without a consistent flow of interested prospects, there was not enough sales activity to test the offer properly or build a predictable pipeline.
“I was not even able to get anybody to reply.
JGJeff Goldstein
Founder, Intentify
The solution
Outbound focused on real buying potential
Over roughly three months, Mailscale helped Intentify run cold-email campaigns, validate its audience, and improve the path from outreach to sales conversation.
The results
15 positive responses represented meaningful potential value
At the stated value of $20,000-$30,000 per B2B sale, those interested conversations represented an estimated $300,000-$450,000 in potential pipeline.
Why this matters
High-value offers do not need hundreds of leads
Mailscale gave Intentify more opportunities to put its offer in front of relevant buyers and start sales conversations with meaningful potential contract value.
“15 people have given me a positive reply.”
Jeff Goldstein
Founder, Intentify
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