Equipment Financing
$90K in pipeline value generated for an equipment-financing company
Gen Cap used Mailscale to restart outbound prospecting and create sales opportunities from businesses interested in equipment financing.
“The best lead would be, I need $850,000 in tooling.”
Eric Sidebotham
COO, GeNESIS Commercial Capital
$90K
Pipeline from sales opportunities
18
Interested responses generated
$5K
Stated average earnings per completed deal
The company
About Gen Cap
GeNESIS Commercial Capital provides equipment leasing, financing, and working-capital programs for small and mid-sized businesses.
The challenge
A proven lead channel had stopped working
Gen Cap had previously generated leads through cold email, but that program stalled after deliverability problems.
The company had a large database of businesses with a history of financing equipment, but needed a reliable way to turn that data into sales conversations.
The solution
Outbound campaigns built around commercial intent
Mailscale helped Gen Cap restart outbound campaigns, reach equipment-financing prospects at scale, and route interested businesses to the sales team for fast follow-up.
The results
18 interested responses created an estimated $90K pipeline
The opportunity set included businesses with substantial financing needs. In one example, a prospect was looking for $850,000 to purchase tooling.
“The best lead would be, I need $850,000 in tooling.
Why this matters
Financing outreach is valuable when it creates real conversations
Mailscale helped Gen Cap restart its lead flow and put more equipment-financing opportunities in front of its sales team.
“The best lead would be, I need $850,000 in tooling.”
Eric Sidebotham
COO, GeNESIS Commercial Capital
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