Virtual assistant staffing outreach
Breakline Talent generates 5 booked meetings per week
Cold-email campaigns helped the team turn interested replies into booked calls through direct follow-up.
“Last week, five booked a meeting.”
Cherrie Ann Balictar
Client Relationship Manager, Breakline Talent
5
Booked meetings per week
150K+
Contacts in Breakline's existing audience
The company
About Breakline Talent
Breakline Talent connects real estate and mortgage businesses with trained virtual assistants who can support sales, operations, and client work.
The challenge
A large audience still depended on manual outreach
Breakline had more than 150,000 contacts, but growth still depended heavily on cold calling, events, and the founder's personal network.
The team wanted a scalable outbound channel that could create more sales conversations without sending from its main business domain.
The solution
Cold email paired with fast personal follow-up
Mailscale helped Breakline launch campaigns, reach its target market at scale, and turn interested replies into booked calls. The platform gave the team a way to work through its audience without relying on manual cold calling alone.
“We gave them a call and they booked the meeting.
Cherrie Ann Balictar
Client Relationship Manager, Breakline Talent
The results
5 booked meetings per week
The meetings came from prospects who first responded to outbound campaigns and were then called by the Breakline team.
“Last week, five booked a meeting.
What they liked
More conversations beyond the founder's network
The campaign paired large-scale outreach with a clear handoff to Breakline's team for fast, direct follow-up.
Why this matters
A dependable path from interest to a booked call
Companies with valuable offers need a reliable way to reach the right market, generate genuine interest, and move those opportunities into sales conversations.
“Last week, five booked a meeting.”
Cherrie Ann Balictar
Client Relationship Manager, Breakline Talent
Build a cold-email system that creates qualified conversations
See how Mailscale can help you run outreach at scale without putting your core domains at risk.