Business Data Platform
$500K in pipeline generated
Bizapedia used Mailscale to take a high-value business-data offer to market through cold email.
“That is a $50,000 a year recurring subscription.”
Heather Holly
Bizapedia
$500K
Pipeline generated
$50K
Annual ProData subscription value
The company
About Bizapedia
Bizapedia is a business-information platform with products for company research, bulk datasets, and API access. Its ProData product serves organizations that need large-scale business data.
The challenge
A strong data product needed a dependable outbound channel
Bizapedia already had a proven customer base, but its previous cold-email setup was sending too many messages to spam.
The team wanted to reach organizations that could use ProData and Pro API without risking its main domain or managing campaign infrastructure internally.
“I didn't really want to build my own campaigns.
Heather Holly
Bizapedia
The solution
Campaign infrastructure with hands-on support
Mailscale provided the sending platform and campaign support for Bizapedia's higher-value products, helping shape the offer, identify suitable buyers, build campaigns, and support the sending operation.
The results
A high-value offer created $500K in pipeline
Bizapedia could focus on the sales conversations created by the campaigns instead of operating another cold-email system. With a $50,000 annual ProData subscription, a focused set of suitable opportunities represented meaningful pipeline.
“The problem is we are just not landing in inboxes.
“That is a $50,000 a year recurring subscription.
Why this matters
High-ticket offers do not need hundreds of opportunities
Mailscale helped put Bizapedia's offer in front of relevant buyers without asking its sales team to become cold-email operators.
“That is a $50,000 a year recurring subscription.”
Heather Holly
Bizapedia
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